RSSArchive for July, 2011

We’re drowning in a sea of digital stats

We’re drowning in a sea of digital stats

Ramsey Naja is chief creative officer at JWT MENA “Data. Far beyond its digital origins, this word has come to define what we do today in our industry. Whether it is a matter for financial officers to wring their hands about and call for more of its capture, then instigate procedures and surveillance systems that […]

Are advertising agencies dancing to clients’ broken tunes?

Imad Kublawi is director of IK Consult and MENA partner for Agency Assessments International “I have spent time on all three sides of the advertising triangle and witnessed its 3D perspective: on the agency side, the client side, and as a qualified pitch consultant with my UK partners, Agency Assessments International. My first and lasting […]

Leo Burnett wins coveted Qtel account

Leo Burnett wins coveted Qtel account

Leo Burnett has won the integrated creative account for Qatari telco Qtel. The win brings to a conclusion one of the biggest pitches of the past 12 months, with the account covering both the company’s corporate and consumer services. The incumbent on the account was Impact BBDO. Leo Burnett Doha will provide communication management, strategic […]

Damas to relaunch Farfasha brand with FP7

Damas to relaunch Farfasha brand with FP7

FP7/DXB has won the brief to relaunch Dubai-based gold and jewellery company Damas’ Farfasha brand. A number of agencies had pitched for the business, with the relaunch campaign expected to roll out by the end of the third quarter of this year. Dhanji Dedhia, marketing director at Damas, said the pitch process had lasted more […]

ZenithOptimedia predicts 12.1 per cent drop in regional adspend

ZenithOptimedia predicts 12.1 per cent drop in regional adspend

ZenithOptimedia has drastically reduced its Middle East and North Africa adspend forecasts for the year. The Publicis Groupe media agency has downgraded the region’s predicted performance for 2011 from 0.1 per cent growth to a 12.1 per cent decline due to political unrest. The decline will affect Egypt, Bahrain and Oman the most, but ZenithOptimedia […]

More redundancies at Abu Dhabi Media

More redundancies at Abu Dhabi Media

Yet more redundancies are expected at Abu Dhabi Media in the coming months as a strategic review of its operations continues apace. A review of its broadcast division resulted in job losses last week, with an unknown number of staff being made redundant, although it is believed to be less than 100 people. The latest […]

Emirates – A380

Emirates – A380

Anyone wondering what StrawberryFrog’s first TV commercial for Emirates would look like following its winning of the prized account last year, well, here’s your answer. The ad is not part of the new brand campaign that is due to be rolled out later this year.

Doritos – Dip Desperado

Doritos – Dip Desperado

Doritos, the Walkers brand, has launched a new campaign by Abbot Mead Vickers BBDO based around Esteban Ortega, a fictional world champion at flicking tortillas. The TV spot, which is in the style of a spaghetti western, tells the story of Ortega, a World Chip-Flick Champion between 1967 and 1989, who could shatter a line […]

We’re all crabs in the creative basket

We’re all crabs in the creative basket

Ramsey Naja is chief creative officer at JWT MENA “I was in Cannes and I started thinking of crabs. You might say this had something to do with the menu or, worse, personal hygiene, but no: the crabs I was thinking about are the ones that fishermen throw, alive, in a basket. A basket with […]

Coca-Cola Egypt – Say Like

Coca-Cola Egypt – Say Like

Coca Cola Egypt has launched an online campaign called ‘Say like’. The new initiative includes a video on YouTube – with various people explaining the benefits of liking something – and a Facebook app called the Like ‘O’ Meter. Project Say Like Client Coca-Cola Egypt Creative agency Elephant Cairo Copywriters Maged Nassar, Ali Ali Directors […]