Y&R Dubai has become the most awarded Middle East agency in Cannes Lions history following its winning of gold, silver and bronze in the press and design categories at Cannes.
In press, the agency picked up a second gold for its ‘Accessories required’ campaign for Harvey Nichols, while its ‘Rare’ series won both silver and bronze for Land Rover. In design, the Dubai team was also awarded silver for its ‘Splitting headache’ work for Paras Pharma. The latest wins bring Y&R Dubai’s total awards tally so far to two golds, two silvers and a bronze, making it the most successful Middle East agency in the festival’s history. The only other regional agency to win two golds in the same year was FP7 Doha in 2008.
Also winning this evening was Memac Ogilvy Dubai, which was awarded a bronze press Lion for its campaign for Reporters Without Borders. There were no winners in the cyber category, for which TBWA\Raad was the only shortlisted regional agency.
This evening’s trophies follow last night’s winning of two golds, two silvers and a bronze by Middle East agencies, including gold for Memac Ogilvy Label’s ‘June 16th 2014’.
The film, titanium and integrated categories will be awarded on Saturday.
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