A total of 1.3 million people die from road deaths every year, and more than 50 million are injured. It is the number one killer of youth aged between 15 and 29 years old. AirSpace Studio in Dubai was asked to produce an animated film that targets this audience as part of a Red Cross and Red Crescent initiative to reduce road related deaths. ‘Steve’ focuses on the hidden dangers on the roads, with the message that an accident could easily happen to them. The animation is designed to be shared via social media, and has been cut into several smaller versions that will be broadcast on national TV networks around the globe.
Filed Under: Video & Audio