RSSArchive for June, 2011

An Elephant in Cannes

An Elephant in Cannes

Elephant Cairo’s creative director Ali Ali talks to the Cannes Lions team

Y&R Dubai make Cannes Lions history

Y&R Dubai make Cannes Lions history

Y&R Dubai has become the most awarded Middle East agency in Cannes Lions history following its winning of gold, silver and bronze in the press and design categories at Cannes. In press, the agency picked up a second gold for its ‘Accessories required’ campaign for Harvey Nichols, while its ‘Rare’ series won both silver and […]

UAE Young Lions embrace ‘indescribably awesome' experience

UAE Young Lions embrace ‘indescribably awesome’ experience

On Monday DDB Dubai duo Josephine Younes and Nayaab Rais walked away from this year’s Young Lions Competition at Cannes with a bronze. It’s been a decade or so since a team from the UAE won anything in the print competition, and, although exhausted, the pair managed to send us this brief note before heading […]

Qatar Airways launches global TV campaign

Qatar Airways launches global TV campaign

Qatar Airways has launched a global TV campaign that aims to highlight the airline’s growing range of destinations and its award-winning cabin crew. Developed by Singapore-based agency Batey, the spots were unveiled at the Paris Air Show yesterday and will be aired on major global and regional news networks, including the BBC, CNN, Channel News […]

Qatar Airways launches global TV campaign

Qatar Airways launches global TV campaign

Qatar Airways has launched a global TV campaign that aims to highlight the airline’s growing range of destinations and its award-winning cabin crew. Developed by Singapore-based agency Batey, the spots were unveiled at the Paris Air Show yesterday and will be aired on major global and regional news networks, including the BBC, CNN, Channel News […]

Two golds, two silvers and a bronze for regional agencies

Two golds, two silvers and a bronze for regional agencies

Agencies from across the Middle East and North Africa have won two golds, two silvers and a bronze at Cannes this evening. Y&R Dubai and Memac Ogilvy Label both struck gold, while Leo Burnett Dubai picked up two silvers in radio and FP7/BAH walked away with a bronze in outdoor. Y&R’s outdoor gold was for […]

TBWA\Raad and Y&R Dubai fly flag in cyber and design

TBWA\Raad and Y&R Dubai fly flag in cyber and design

Only two Middle East agencies have been shortlisted at Cannes in the cyber and design categories, which were released this morning. Y&R Dubai has three nominations in design courtesy of its ‘Splitting headache’ and ‘Explosive pain’ work for Paras Pharma,  while its ‘See potential’ for the Al Noor Training Centre for Children with Special Needs […]

Cry ‘advert’, and let slip the dogs of war

Cry ‘advert’, and let slip the dogs of war

Ramsey Naja is chief creative officer, JWT MENA “It may be due to an education system that is excessively fascinated by wars and conquests, but somehow agencies tend to have an obsession with military terms. Of course, the competitive nature of our business, allied with expansionist agendas, doesn’t exactly make it sympathetic to a kindergarten-esque […]

The year of the mobile? It’s coming, you’ll see

The year of the mobile? It’s coming, you’ll see

Ali Al Saqqa is director of mobile advertising at Norway-based Boost Commu-nications “In what’s meant to be an interactive social setting, people nowadays often spend more time with their heads down checking something on their mobile, rather than being involved in a face-to-face conversation. Mobile penetration is around 200 per cent in countries such as […]

Leo Burnett Beirut bags silver at Cannes

Leo Burnett Beirut bags silver at Cannes

Leo Burnett Beirut has walked away with a silver Lion at the opening awards ceremony in Cannes. The agency was the only regional outfit with a chance of winning anything during the festival’s inaugural awards night, grabbing silver in the PR category thanks to its ‘Fake it all’ campaign for the Brand Protection Group (BPG). […]