RSSArchive for May, 2011

Answering the call for empowerment

Answering the call for empowerment

As women in Saudi Arabia call for more equality, brands must give them the power they seek, argues Alexandra Tohme “If ever there was a time for retailers to take advantage of a mass shift in female customer expectations, this is it. Tracking the influence of North African unrest on Saudi Arabia through internet memes […]

Please forward my mail to Ulan Bator

Please forward my mail to Ulan Bator

Ramsey Naja is chief creative officer, JWT MENA “There are times when I feel I really would like to relocate to Ulan Bator, Mongolia. That’s assuming, of course, that Ulan Bator, Mongolia, sticks to its stereotype of being inaccessible and remains happily disconnected from all shiny things beginning with a vowel. You see, when you […]

The wisdom of crowds? No thanks, I’ll pass

The wisdom of crowds? No thanks, I’ll pass

James Wood is creative director at the Dubai office of TMH “Recently, I attended the American University in Dubai graphic design final show with a view to sourcing a shining new design intern for the office. You’ll always pick the best fruit straight from the tree. Mingling with the crowd in a small and sweaty […]

Forget 'like', I have to 'love'

Forget ‘like’, I have to ‘love’

Phil Lynagh “Earned media, paid media, Facebook ‘likes’, Twitter followers, YouTube hits. It’s all we seem to hear or talk about these days and although I definitely get the power of all the above, I rarely get to see the really interesting sales figures anymore. You remember those? The stats that tell if are we […]

MasterCard – Everyone can play

MasterCard – Everyone can play

MasterCard has launched a campaign in Saudi Arabia related to the company’s sponsorship of the Zain Saudi League. The initiative includes the launch of a football song called Everyone Can Play, written and sung by Saudi singer Qusai, as well as a penalty challenge for fans in Riyadh and Jeddah. The song has been released […]

Henkel – Vernel

Henkel – Vernel

In order to communicate the softening properties of Vernel fabric softener, DDB Dubai has produced a series of amusing print ads that use an exaggerated visual to demonstrate how soft clothes become if you use VerNel. Project Vernel Client Henkel – Vernel fabric softener Creative agency DDB Dubai Executive creative director Shehzad Yunus Creative directors […]

Coca-Cola – Make Tomorrow Better

Coca-Cola – Make Tomorrow Better

Coca-Cola Egypt, which was crowned advertiser of the year at this year’s Dubai Lynx, is looking forward to a positive future following the country’s revolution. A new TV ad has been produced by FP7’s Egyptian operation and is one for all hopeful Egyptians. The tagline is ‘Let’s make tomorrow better’.

Burj Al Arab – Leave the ordinary behind

Burj Al Arab – Leave the ordinary behind

Alchemy Films and Lighthouse have produced the Burj Al Arab’s first ever online video. Launched this month, the campaign is spearheading a new marketing drive for the luxurious hotel. Produced by Alchemy Films, conceptualised by boutique agency Lighthouse, and directed by London-based director Dave Ward, the ad shows a man diving off the top of […]

Google calls review of regional PR brief

Google calls review of regional PR brief

Google Middle East and North Africa has put its regional public relations and communications business up for review. The pitch follows the expiry of Hill & Knowlton’s contract with Google in March of this year. The PR agency, which was the incumbent on the account for 14 months after winning the business in January last year, […]

Coca-Cola signs up celebrity trio

Coca-Cola signs up celebrity trio

Coca-Cola has launched a major advertising campaign across the Middle East featuring Egyptian acting legend Omar Sharif. With Sharif starring alongside Saudi footballer Yasser Qahtani and Lebanese-born Canadian musician Karl Wolf, the celebrity-led campaign is being rolled out across the GCC, Iraq, Jordan and Palestine. Called ‘Brrr’, the drive is an extension of Coca-Cola’s activities […]