RSSArchive for April, 2011

Egypt Tourism Authority - Freedom Story

Egypt Tourism Authority – Freedom Story

In the short term, revolution has damaged the Egyptian economy. Tourism probably has been hurt the worst. But on a positive note, Tahrir Square has become a new tourist destination. By getting the youth to tell their stories about their view of what happened in Tahrir, JWT Cairo and the Egypt Tourism Authority are seeking […]

Bank Audi - Go Out There

Bank Audi – Go Out There

Hearts floating around, people jumping into a billboard, and icons on the street are not things you would usually expect from a bank’s retail TVC, but that’s the route Leo Burnett Beirut has opted for in Bank Audi’s new commercial. The stop motion TVC features a song exclusively written for the ad and shows a […]

Lebanese Ministry of Tourism - Lebanon Blues

Lebanese Ministry of Tourism – Lebanon Blues

Lebanon’s Ministry of Tourism has decided to take a different approach to promoting the country to potential visitors, focusing on the feelings of the holidaymaker once they have returned home. Project Lebanon Blues Client Lebanese Ministry of Tourism Creative agency Impact BBDO Beirut

Ferrari World – It's Your Turn

Ferrari World – It’s Your Turn

TBWA\Raad’s two-minute TV commercial for Abu Dhabi’s Ferrari World. Project It’s your turn Client Ferrari World Agency TBWA\Raad Executive creative director Milos Ilic Creative director Saadi Alkouatli Associate creative director Cindy Hammel Copywriter Cindy Hammel Art director Amritraj Gupta Agency producer Rouba Asmar Production company City Films Director Xavier Mairesse

Revolutions aren’t made in 140 characters

Revolutions aren’t made in 140 characters

Using social media to create a revolution only leads to chaos and disruption, argues Ghanem Nuseibeh “Don Quixote in his imaginary adventure encounters a group of merchants, and cries out: “Let the whole world stand, if the whole world does not confess that there is not, in the whole world, a damsel more beautiful than […]

Burger King reviews regional ad brief

Burger King reviews regional ad brief

Fast food giant Burger King has called a review of its regional advertising account. A number of agencies have been invited to pitch, including the incumbent, Dubai-based Tonic Communications. It is not known which other agencies are involved. The Burger King brand in the Middle East and North Africa is managed by HANA International, a […]

JWT and Leo Burnett retain STC account

JWT and Leo Burnett retain STC account

JWT and Leo Burnett have retained Saudi Telecom’s advertising business following a review process that lasted the best part of a year. The agencies’ Saudi operations will oversee the accounts, with Leo Burnett’s remit covering corporate communications, home, enterprise and wholesale. JWT will handle the company’s mobile operations. The Saudi Telecom (STC) account had been […]

We’re all living in a beige submarine

We’re all living in a beige submarine

I believe the last week of March was Cultural Relevance Week. Well, it might’ve been, you know. It’s the same as No Smoking Day: everybody talks about it, feels slightly guilty, promises they will make a greater effort next time round then royally ignores the whole thing by lunchtime. If I had a dollar for […]

Political turmoil adds to downgrade in global adspend forecast

Political turmoil adds to downgrade in global adspend forecast

Political upheaval in the Middle East has combined with Japan’s “devastating earthquake” to make ZenithOptimedia downgrade its global adspend forecast for the year. The Publicis Groupe-owned media agency has readjusted its forecast from 4.6 per cent growth this year to 4.2 per cent. In a report released today, the agency said that events in the […]

Sorry Prasoon, creativity doesn’t need to be cultural

Sorry Prasoon, creativity doesn’t need to be cultural

‘We are creatives, not anthropologists’ argues Elephant Cairo’s Ali Ali following the judging at this year’s Dubai Lynx awards “I still remember seeing Fallon’s ‘Gorilla’ spot for Cadbury for the first time. It blew me away. It gave a new name to fresh, and surely had the same effect on many. Written and directed by […]