With the judges having whittled down the entries from 2,068, Y&R Dubai has emerged as a main contender, leading the shortlists in the print, outdoor, direct, design and print/outdoor craft categories. The agency has 20 shortlisted entries alone in both the outdoor and print/outdoor craft categories, a sizeable chunk of which are for clients Harvey Nichols, Microsoft and Land Rover. In print, both DDB and FP7/BAH have also performed well, while Impact BBDO has nine shortlisted entries in print/outdoor craft, making it second behind Y&R.
In the film category both Leo Burnett Cairo and Elephant (jointly shortlisted with Advantage Advertising & Marketing on its Panda work) have nine shortlists apiece, while Leo Burnett Cairo leads the film craft category with 10 nominated pieces of work, ahead of FP7/BAH with four.
TBWA\Raad Dubai has the most nominated work in interactive, while Leo Burnett Dubai tops radio with three. Meanwhile, Leo Burnett Beirut leads the promo & activation shortlist courtesy of its ‘Roses from the sky’ campaign for the Lebanese Army and its ‘Loubnani stamp’ work for Bank Audi.
In media, FP7/BAH and OMD Dubai both have 11 nominations, while Starcom Dubai has eight, raising the possibility that an advertising agency could be named media agency of the year.
The festival continues tomorrow at the Madinat Jumeirah, with the Lynx awards taking place on Wednesday. For the full shortlists, go to the Dubai Lynx website. The integrated shortlist will be released on Wednesday.