Archive for February, 2011
Bidenko to take over as regional ECD of Leo Burnett
Peter Bidenko, a former creative director at Impact BBDO, has returned to the region to take on a senior role at Leo Burnett. Bidenko will become regional executive creative director of Leo Burnett on 15 March, with responsibility for the UAE, Kuwait and the Lower Gulf. Based in the Dubai office, he will replace Malek [...]
Arab Business Machine – Teddy Bear Story
Lowe MENA has created this video in time for Valentine’s Day, once again promoting the iPod Nano for Apple distributor Arab Business Machine. The video follows a forlorn teddy bear as he walks around Dubai unwanted and unloved. The copy reads: “This Valentine’s Day, teddy bears are history. All you need is iPod.” Project Teddy [...]
PepsiCo – Tropicana Frutz
DDB Dubai has developed its first fully 3D animated film for sparkling drink Tropicana Frutz, a new beverage from PepsiCo. The launch is in the process of rolling out across Saudi Arabia and is supported by a full marketing campaign. Elizabeth Morrison, business director at DDB, said: “This is a key launch for PepsiCo and [...]
A snapshot of humanity that echoed worldwide
Nevine Zaki is a freelance copywriter based in Cairo “I was never really into Twitter. For me it was an absurd idea, an entire social network devoted to… status updates? And with no ‘like’ button? What a blasphemy. But then I became fed up with all the events, the fan pages, the Farmville requests and [...]
FP7 and Flip Media scoop Sony Ericsson brief
Following a six-week pitch process, Sony Ericsson has appointed two agencies to handle its creative and digital business. FP7/DXB will handle the mobile giant’s creative brief, while Sony Ericsson has awarded its digital business to Flip Media. Six agencies were shortlisted for its integrated account before a decision was made, but it is not known [...]
Batelco calls advertising review
Bahraini telecommunications firm Batelco has called a review of its advertising account. A spokesperson for the company confirmed that the review was taking place and that it was part of a process that takes place every two years. The incumbent on the account is FP7/BAH, which was recently named ‘agency of the year’ at the [...]
Du rolls out major brand advertising campaign
UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the [...]
Du rolls out major brand advertising campaign
UAE telco du is rolling out its first major brand advertising campaign since the release of its launch campaign in 2006. Designed to get closer to consumers and banish any negative perceptions about the brand, the campaign will run across television, print, digital and outdoor and carries the theme ‘open your heart’. Shot in the [...]
Harfouche to replace Salameh as MCN CEO
Ghassan Harfouche is to become the new CEO of the MCN group at the end of March. Harfouche, who is managing director of the Choueiri Group’s Middle East Media Services (MEMS), will replace longstanding CEO Fadi Salameh, who is stepping down. Akram Miknas, MCN’s chairman, said of the appointment: “I am convinced that Ghassan – [...]
FP7/BAH named agency of the year at the MENA Cristals
FP7/BAH was named ‘agency of the year’ and FP7 ‘network of the year’ at the MENA Cristals in Lebanon last night. Although the Bahraini agency did not take home any grand Cristals during the course of the evening, its body of work for client Batelco won Cristals across the magazine, print craft, corporate and film [...]
