Phil Lynagh is managing partner of LightBlue Is the art of copywriting disappearing, or worse, dead altogether? I hope not, but in my humble opinion 2010 brought more clumsy, badly-crafted tripe than ever. If we want to creatively perform we can’t just leave the writing part of it in the hands of the account manager [...]
Low-cost carrier flydubai is in the process of reviewing its public relations account. The Dubai-based airline has been with the incumbent Polaris for two years. It is understood that the pitch has been called in order to conduct a review of the market and to ensure that flydubai is receiving the best public relations support [...]
The Etisalat Group has called a pitch for its creative advertising account. The UAE-based group, which looks after all of the telecommunication company’s international operations, said the pitch is in the early stages, with an RFP sent out and proposals received. There is no incumbent on the account. Rehab Ateeq, group communication senior manager, confirmed [...]
Horizon Draftfcb has continued its managerial reshuffling with the appointment of Mazen Jawad as head of the agency’s UAE operation. Jawad, who was previously deputy managing director of the Dubai-based outfit, replaces Eddy Azzam as managing director. It is not known why Azzam has been replaced. Jawad’s appointment follows the departure of creative director Michael [...]
Soft drinks manufacturer Aujan Industries has handed its media account to Mindshare following a competitive pitch. Five agencies were involved in the review for the Saudi-based company’s business, which had previously been handled by Media Insight. The account includes online and offline media planning and buying for Aujan’s Barbican, Vimto and Rani brands across the [...]
A proper value must be placed on ideas and Arabic take its place at the centre of thinking if the region is to move forward in 2011, says Ali Ali, creative director of Elephant Cairo “What’s next for the region? Well, 2011 may witness the birth of more independent agencies in our region. Clients the [...]
Despite what the economists and soothsayers will predict, the coming 12 months will be challenging for advertising agencies, says Kamal Dimachkie, Leo Burnett’s managing director for the UAE, Kuwait and Lower Gulf “In many respects, 2010 is not over. What we all hoped would be a graceful transition to better times felt no more than [...]
Bechara Mouzannar has been named Leo Burnett’s new chief creative officer for the Middle East and North Africa. Formerly regional executive creative director, Mouzannar takes over from Farid Chehab, who will remain as honorary chairman and adviser to the MENA management board. Mouzannar, who has more than 20 years of experience in the communications industry, [...]
Recent work from Impact BBDO Beirut for BankMed, which is positioning itself as an environmentally friendly company.
Egyptian actor Adel Emam is the star of Vodafone Egypt’s latest TV commercial, produced by JWT Cairo.