RSSArchive for December, 2010

The many can never be the few

The many can never be the few

Phil Lynagh is managing partner of LightBlue One of the most annoying sound bites I constantly hear these days goes like this: “You know, Phil, everyone at our company is creative.” Nice idea, but what an absolute load of tosh. If I hear this once more, I swear I’ll pull my own teeth out with […]

Going the extra mile is rewarding

Going the extra mile is rewarding

Ramsey Naja is chief creative officer, JWT MENA I’ve never been a great fan of the past. Which probably explains why I have both an optimistic character and a bad memory. For me, the best way to use the past is to make sure it doesn’t repeat itself – except in music. Moreover, I don’t […]

Sony Bravia – Nothing Takes you Closer

Sony Bravia – Nothing Takes you Closer

Sony Bravia is promoting its 3D offering with this commercial produced by Team Gulf. The TVC’s tagline is ‘Nothing Takes you Closer’.

D'PR fined for breach of ethics

D’PR fined for breach of ethics

Public relations agency d’PR has been fined $4,000 for sending a doctored image to the press following its winning of an industry award. The Dubai-based outfit, which was named agency of the year at the Middle East Public Relations (MEPRA) Awards at the beginning of the month, altered a MEPRA-supplied photograph, resulting in sponsor logos […]

Downtown Dubai – The Centre of Now

Downtown Dubai – The Centre of Now

Indie outfit StrawberryFrog has released its first work for Emaar’s Downtown Dubai since winning the account in September. The work, which features the tagline ‘The Centre of Now’, is running in local and international publications. StrawberryFrog’s New York office beat Saatchi & Saatchi and Y&R to win the account. Project The Centre of Now Client […]

Dohaland appoints Brash Brands as strategic brand partner

Dohaland appoints Brash Brands as strategic brand partner

Dohaland, the world’s first fully sustainable downtown regeneration project, situated in the Qatari capital, has appointed Brash Brands as its new strategic branding partner. The Dubai-based branding shop has been enlisted to review the project’s corporate brand and flagship project, Musheireb. Situated in the heart of downtown Doha and aligned with the emirate’s ‘Qatar National […]

Chevrolet – Hand-drawn billboard

Chevrolet – Hand-drawn billboard

Leo Burnett Dubai, ‘Foolin’ by Devendra Banhart, and a hand-drawn billboard for Chevrolet.

Puma Creative Factory

Puma Creative Factory

Puma Creative Factory has launched in Dubai, with brand ambassadors Abri and The Narcicyst featuring in a new video to promote the initiative that allows consumers to design their own shoes. The video includes music composed by Mike Daniel & Dany Neville.

TBWA\Raad bags Dubai Shopping Festival brief

TBWA\Raad bags Dubai Shopping Festival brief

TBWA\Raad has won Dubai Shopping Festival’s (DSF) advertising account following a competitive pitch. The festival, which is organised annually by the Dubai Events and Promotions Establishment, had previously worked with multiple agencies but was looking for a lead agency to create the main body of work for next year’s event, which will take place between […]

Bawadi – Prisoners

Bawadi – Prisoners

Real prisoners and ex-cons are the stars of a new TV campaign for Egyptian food manufacturer Harvest Food’s Bawadi halva. The work of indy outfit Elephant Cairo, the agency chose prisoners to front the campaign because they eat more halva than any other segment of Egyptian society. The five commercials see different prisoners discussing the […]