Archive for September, 2010
Etisalat calls agency review
Telecommunications company Etisalat has called a review of its creative advertising account in the UAE. The review is understood to be in the very early stages, with an RFP yet to be sent out to the agencies that have been contacted by the company. Haitham Al Kharusi, vice president of marketing communication at Etisalat, confirmed [...]
Naked enters Middle East market
Global agency Naked Communications has entered the Middle East market through a partnership with Belgiovane Williams Mackay (BWM). The joint venture means BWM, which has been present in the region since 2007, will become BWM Naked, with a neutral communications philosophy at the centre of its offering. The two agencies have been working together regionally [...]
StrawberryFrog leaps into Dubai market
Independent agency StrawberryFrog is in the process of establishing a presence in Dubai after securing the advertising briefs for Emirates Airline and Emaar’s Downtown Dubai. Scott Goodson, the agency’s founder and CEO, said Vanessa Dolan, formerly senior account director at StrawberryFrog Amsterdam, would lead the new team. Dolan will be supported by a number of [...]
Pirana snaps up Al Aan TV ad account
Dubai-based boutique agency Pirana Advertising has landed the creative and communications brief for pan-Arab broadcaster Al Aan TV. The account, which covers both Saudi Arabia and the UAE, was previously handled by TBWA\Raad. Pirana will be responsible for rolling out Al Aan TV’s communications strategy as the broadcaster seeks to strengthen its position in the [...]
Abu Dhabi Commercial Bank – Waves
Abu Dhabi Commercial Bank has launched its new commercial by ad agency Fallon. The TVC, which is airing on English and Arabic channels in the UAE, was produced by London-based Dom & Nic. Project Waves Client Abu Dhabi Commercial Bank Creative agency Fallon Directors Dom & Nic, London
Dubai Islamic Bank – The Man Who Gave
Dubai Islamic Bank released this short film, called ‘The Man Who Gave’, during Ramadan. Shot by Milkshake Media, it emphasises the importance of giving during the Holy Month. Project The Man Who Gave Client Dubai Islamic Bank Production company Milkshake Media Director Moneer Barakat Producer Dev Vaswani
It takes all sorts to make an ad world
Ramsey Naja is chief creative officer, JWT MENA “One of the toughest challenges that face agency leaders in corporate cultures is the one that consists of marrying two diametrical opposites: the discipline required by a dominating body such as a multinational, and the rebellious imperative that drives creative minds. “It is the art of managing [...]
Don Draper wouldn’t like the here and now
Phil Lynagh is managing partner of LightBlue “It’s very nice that Mad Men, the much awarded TV series, has made our profession a tad sexier to the untrained eye. But much has changed since the suave Don Draper strode up and down Madison Avenue. It’s just not the same industry. To help prove our point [...]
Samsung – Dancing girl
This one minute and 44 second film, which is shot like a homemade video and begins with a young girl dancing on her own, is proving a hit on YouTube. The video is an advert for the new Samsung Galaxy 580.
StrawberryFrog wins Downtown Dubai brief
StrawberryFrog has won the global creative account for Emaar Properties’ Downtown Dubai following a competitive pitch against Saatchi & Saatchi and Y&R. The appointment comes less than two months after the Amsterdam office of StrawberryFrog won the global Emirates Airline account. Robert Booth, chief executive officer of Emaar North America, who oversaw the appointment, said: [...]
