Archive for August, 2010
Axiom Telecom appoints TBWA\Raad as integrated comms agency
Axiom Telecom, the Middle East’s leading mobile phone retailer, has appointed TBWA\Raad as its integrated communications agency. TBWA\Raad and Ketchum Raad Middle East will provide advertising, PR and in-store activation services to Axiom in the UAE and Saudi Arabia. Speaking of TBWA\Raad’s appointment as communications partner, Faisal Al Bannai, CEO of Axiom Telecom, said: “We [...]
Subway appoints JiWin as PR partner
Subway Middle East, the regional division of the world’s largest submarine sandwich franchise, has awarded its communications account for the Middle East and Africa to JiWin PR, following a pitch called by Subway earlier this year. Speaking of the decision to award the account to the media consultancy, Joseph Tabet, regional director of SUBWAY International, [...]
RTA partners with Nokia for Dubai road safety campaign
Dubai’s Roads and Transport Authority has partnered with mobile phone giant, Nokia on a new media campaign aimed at targeting drivers who use mobile phones while driving. The 12-month campaign is expected to roll out before the middle of August and will initially only target print, with radio a possibility further down the line. The [...]
Hard luck BB users
Jeddah-based Ghassan Kassabji, managing director, TBWA\Raad\Saudi Arabia “I am a BlackBerry user, most of my colleagues are and certainly, the majority of Saudi youth carry the device. The suspension of BlackBerry services in the UAE came as a surprise. And today, everyone woke up to read that Saudi Arabia will follow suit. BlackBerry offers a [...]
ITFC chooses TBWA\Raad\Saudi Arabia as strategic ad partner
The International Islamic Trade Finance Corporation (ITFC), a member of the Islamic Development Bank, has appointed TBWA\Raad\Saudi Arabia as its advertising partner. According to Dr Waleed bin Abdul Mohsen Al Wohaib, CEO of ITFC, the organisation chose the agency because of its creativity and dynamism, combined with local knowledge and global expertise. The International Islamic [...]
ADMC to launch print edition of National Geographic in Arabic
Abu Dhabi Media Company (ADMC) and National Geographic have announced a partnership to publish the first Arabic-language print edition of National Geographic magazine. The new monthly title will be called National Geographic Al Arabiya and the first edition will be expected to launch on newsstands on 1 October. The Arabic language title will provide readers in [...]
Oman launches ad campaign for Dhofar region
Oman’s Ministry of Tourism is to launch a new advertising campaign in a bid to promote the region of Dhofar. The campaign, which is the work of Muscat-based TBWA\Zeenah and is designed to sell Salalah as a fresh and exciting holiday destination, will run on billboards across Oman and this will include print and promotional [...]
Seven agencies fight it out for STC’s products and services brief
Seven agencies have been invited to pitch for the advertising business of Saudi Telecom’s products and services portfolio. Leo Burnett, Y&R, JWT, Memac Ogilvy, Grey, Saatchi & Saatchi and Jeddah-based 3-Points Advertising are all involved in the pitch. As reported previously in Campaign, Saudi Telecom (STC) called a review of its creative and media accounts in [...]
Impact BBDO Group reshuffles management as O’Sullivan quits
The Impact BBDO Group is in the process of reshuffling its senior management following the announcement that Kieran O’Sullivan is to quit digital agency Impact Proximity. O’Sullivan, who is managing director of Impact Proximity’s Dubai operation, is serving out his notice period and will be replaced by Oussama Gholmieh, managing director of Impact & Echo [...]
JWT Dubai boosts management team
JWT has revamped its Dubai operation with the appointment of a new executive creative director and a managing director from Shanghai. Christian Khoury, formerly creative director of Leo Burnett Dubai, has been named executive creative director, while Dutchman Michael Hofstee moves from his position as managing director of JWT Shanghai to take on the same [...]
