Comments on: Dnata goes for Brasher global branding http://campaignme.com/2010/08/31/1854/dnata-goes-for-brasher-global-branding/ Tue, 15 May 2012 12:28:34 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Sceptic Isle http://campaignme.com/2010/08/31/1854/dnata-goes-for-brasher-global-branding/comment-page-1/#comment-12339 Sceptic Isle Tue, 17 May 2011 15:10:15 +0000 http://campaignme.com/?p=854#comment-12339 Let's hope Brash do a better job for Dnata than they do for themselves. Here's a single sentence from the barely-literate CEO's quote on their own website. "They are the unsung hero’s (HE MEANS 'HEROES') of your travel experience and what we have done is redress that balance (WHAT BALANCE?), elevating the sense of pride and purpose that each employee feels in ensuring that there (HE MEANS 'THEIR') customers (PUNCTUATION?) promises (THE CUSTOMERS MAKE THE PROMISES?) are delivered.” Poor show. Let’s hope Brash do a better job for Dnata than they do for themselves. Here’s a single sentence from the barely-literate CEO’s quote on their own website.

“They are the unsung hero’s (HE MEANS ‘HEROES’) of your travel experience and what we have done is redress that balance (WHAT BALANCE?), elevating the sense of pride and purpose that each employee feels in ensuring that there (HE MEANS ‘THEIR’) customers (PUNCTUATION?) promises (THE CUSTOMERS MAKE THE PROMISES?) are delivered.”

Poor show.

]]> By: Duncan http://campaignme.com/2010/08/31/1854/dnata-goes-for-brasher-global-branding/comment-page-1/#comment-12260 Duncan Thu, 12 May 2011 04:57:07 +0000 http://campaignme.com/?p=854#comment-12260 See the latest part of this story here: http://www.brashbrands.com/index.php?option=com_content&view=article&id=10&catid=10 See the latest part of this story here:

http://www.brashbrands.com/index.php?option=com_content&view=article&id=10&catid=10

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