RSSArchive for August, 2010

Dnata goes for Brasher global branding

Dnata goes for Brasher global branding

Dnata has appointed Dubai-based Brash Brands as its new global branding partner. The appointment is effective immediately and follows a five-way pitch process for the business, called in May of this year. Brash Brands has been charged with developing and rolling out a new platform for Dnata’s brand, part of a Dnata initiative to grow […]

Etihad – Katrina Kaif

Etihad – Katrina Kaif

Anglo-Indian Bollywood star Katrina Kaif has signed a deal to become Etihad Airways’ latest brand ambassador. The UAE’s national carrier will work with Kaif on a series of initiatives to promote the airline across India and around the world, including Indian communities in Etihad’s key markets such as the UAE, the US and the UK. […]

Batelco to launch multi-million dollar film

Batelco to launch multi-million dollar film

Bahraini telecommunications company Batelco is set to release a multi-million dollar film that is believed to be the biggest of its kind ever produced in the Middle East. The film, called Infinity, will roll out across online, cinema and television screens in October and is the culmination of more than a year’s work. The film […]

Sohal leaves Y&R Dubai

Sohal leaves Y&R Dubai

Komal Bedi Sohal, one of the region’s top creatives, has left her position as executive creative director of Y&R Dubai. Sohal had taken over from Shahir Zag as ECD of the Dubai office in March this year following a restructure of parent company Menacom’s above-the-line agencies. It is not yet known who will replace Sohal, […]

Siddiqui named MD of UM Dubai

Siddiqui named MD of UM Dubai

Zubair Siddiqui has been named the new managing director of UM Dubai. Siddiqui, who was previously deputy general manager at the media agency, moves into the position left vacant by Paul Katrib, who is now regional managing director for the UM network across the Middle East and North Africa. Siddiqui assumes immediate responsibility for managing […]

Qtel calls creative advertising review

Qtel calls creative advertising review

Qtel has called a review of its creative advertising and media accounts. The Qatari telecommunications company confirmed that the pitch was taking place, but added that it was too early in the process for the company to comment any further. A number of agencies are understood to be involved in the review, including incumbent Impact […]

Barbican - Barbican rap

Barbican – Barbican rap

‘Barbican Rap’ is one of three new TV executions within the ongoing Barbican campaign by ad agency Face To Face. This particular execution shows Barbican drinkers doing what they have always done – telling us about themselves, their lives, their friendships etc – but this time they’re expressing themselves through a genre of music that […]

Land Rover – Sand Art

Land Rover – Sand Art

Y&R Dubai is behind this viral video for Land Rover, which uses sand art to promote Land Rover’s off-road capabilities. Project Sand Art Client Land Rover Agency Y&R Dubai Exposure Viral

Atlantis appoints Mojo as creative partner

Atlantis appoints Mojo as creative partner

Dubai-based resort destination Atlantis, The Palm, has appointed Mojo as its full-service creative partner, following a four-way pitch. The independent communications group will be responsible for local, regional and international campaigns. Opened in Septemeber 2008, the 48-hectare site has 1,539 rooms, as well as 17 hectares of waterpark entertainment and is part of Kerzner International […]

Why groupthink is creativity's biggest enemy

Why groupthink is creativity’s biggest enemy

Ismail Al-Ghussein, manager – business development, TBWA\Raad “Groupthink is the concept of having many people go along in agreement with a discussion, essentially because either someone in authority has spoken and others are afraid to contradict their idea, or because in the silence of a discussion, each individual believes that others won’t agree with the […]