Archive for June, 2010
Egypt puts in solid film shortlist performance
Two Egyptian agencies and one from the UAE have been shortlisted in the film category at the Cannes Lions festival. Cairo-based Advantage Marketing & Advertising and Elephant Cairo have been nominated for their ‘Kitchen’, ‘Office‘ and ‘Hospital’ commercials for Panda. Also shortlisted is Leo Burnet Cairo, which picks up a nomination for its ‘Mother of [...]
Region wins six Lions at Cannes
The Middle East and North Africa has had its most successful night of this year’s Cannes festival, bringing home six Lions in the press and cyber categories. Once again, Y&R Dubai has led the charge, winning a print silver for its ‘Polar Bear’ (pictured), ‘Walrus’, ‘Reindeer’ and ‘Pelican’ work for Neenah Paper. The agency also [...]
Emirates 24/7 – Teaser
Emirates Business 24/7 will cease publication next month, leaving the newspaper with only what it describes as “a comprehensive and interactive electronic newspaper”. For more on this story, go here.
UAE print media is lost in the dark
It’s been an uninspired and depressing couple of weeks for traditional media in the UAE, with both magazines and newspapers floundering in the midst of declining adspend and the rising influence of digital. It won’t come as much of a surprise to many to hear that Emirates Business 24/7 will cease publication next month, leaving [...]
Y&R Dubai wins region’s first Lion of 2010
The Middle East and North Africa’s adland has finally got itself on to the score sheet at Cannes, courtesy of Y&R Dubai. The agency has landed a bronze Lion in the outdoor category for its ‘Splitting Steven’ campaign for Paras Pharma. It is the first Lion to be won by the region this year in [...]
Three magazines suspended
So, Dubai-based publishing company ENG Media is to stop publication of its titles, according to the Kippreport. The magazines are Media Week, Insider, and men’s title IQ. The Kippreport article states that the ‘temporary suspension’ of the titles has been implemented while ENG fights a legal case with Fujairah Media, the free zone through which [...]
Star Wars and adidas feel the force
Adidas has launched the latest star-packed ad for its 2010 Originals campaign, focusing on the 2010 Fifa World Cup. The ad features David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong alongside Star Wars characters Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi.
Memac stands alone in cyber shortlist
It’s been another disappointing morning for the region at Cannes, with Memac Ogilvy Dubai the only agency to receive any nominations in the cyber and design shortlists. Memac has two shortlists, one each for its ‘Resize-a-room’ (pictured) and ‘Musical shelves’ online campaigns, both of which are for Ikea. There are no shortlisted entries in the [...]
McDonald’s – World Cup
Evidently people change their nationality during the World Cup, making them more loyal to the country they are supporting than the country’s real citizens. That’s the insight that FP7 has latched on to with its new campaign for McDonald’s. Project World Cup Client McDonald’s Creative agency FP7 Dubai Production company The Works, Beirut Director Enrico
Region stumbles as Cannes kicks off
It’s been a pretty inauspicious start to the Cannes Lions festival for the Middle East and North Africa, with only 13 pieces of work making the cut in the first seven shortlists unveiled this morning. The region has picked up no shortlists in the direct, promo and PR categories, leaving it to Y&R Dubai to [...]
