Toblerone is all about sharing, so to boost real on-brand engagement Memac Ogilvy created ‘Toblerone ❤ Arabia’. The fan page lets people share something different – a ‘Sweet Something’ greeting. These friendly greetings play on a popular behaviour (posting on a friend’s wall) and include playful animations. By sharing something positive, fans get the chance to win a chocolate spa experience.
The campaign is ongoing, but within just over a month more than 39,687 people visited ‘Toblerone ❤ Arabia’. More than 15,442 ‘Sweet Something’ greetings have been shared with friends and loved ones over the globe.
Project Sweet Somethings
Brief Help boost on-brand engagement
Creative agency Memac Ogilvy Dubai
Creative director Preethi Mariappan
Art director Marcus Silva
Senior copywriter Melanie Clancy
Flash developer Sarabjeet Singh
Media strategist Anna Gibbons
Account director Sarah Friswell
Senior account executive Anshu Gupta
Filed Under: The Work