RSSArchive for June, 2010

Apple – Have you got the Touch

Apple – Have you got the Touch

Lowe Mena has created this online and mobile viral campaign as part of an intiative to help sell Apple’s iPod Touch during the Fifa World Cup. Shot around Dubai during the run-up to the competition, it is called ‘Have you got the Touch’. Project Have you got the Touch Creative agency Lowe Mena Exposure Online, […]

Faucon named MD of MRM Worldwide Dubai

Faucon named MD of MRM Worldwide Dubai

McCann Worldgroup’s MRM Worldwide has appointed Jen Faucon as managing director of its Dubai operation. Transferred from the company’s New York headquarters, Faucon will direct MRM’s operations throughout the  Middle East region – a region where the digital and direct agency is part of MCN’s Promoseven360. “Jen brings with her a wealth of experience working […]

Khedé Kasra strikes gold once again

Khedé Kasra strikes gold once again

Leo Burnett Beirut has once again struck gold with its Khedé Kasra campaign, this time at the New York Festivals. The agency received the award in the United Nations Department of Public Information category and also walked away with a bronze in outdoor. The only other regional winner was Y&R Dubai, which bagged a gold, […]

Consulate General of Argentina – Crying

Consulate General of Argentina – Crying

A gold winner at this year’s Cannes Lions festival, this ad for the Consulate General of Argentina, Los Angeles, plays on the fact that football is the most important sport in Argentina. Up until the World Cup, the national team had not been performing well, but Argentinian movies had had great success at film festivals, […]

'A momentous year for Egyptian television'

‘A momentous year for Egyptian television’

Ali Ali, creative director of Elephant Cairo, talks about this year’s Cannes festival and winning two Lions Well, it was an unforgettable week. The 57th Cannes Lions International Advertising Festival was good for the region and groundbreaking for Egypt. We haven’t won a single Lion (nor a TV shortlist) in 56 long years. My silver […]

Puma Hardchorus – England

Puma Hardchorus – England

As England prepare to face Germany in the Fifa World Cup, here’s Puma’s Hardchorus, which was dreamt up by Droga5 in New York and features football fans from all over Europe singing a selection of songs with only a hint of tone deafness.

Melody – The Bitter Truth (part 3)

Melody – The Bitter Truth (part 3)

The third instalment in Leo Burnett Cairo’s corporate campaign for Melody that will be the springboard for a new TV campaign for the recently launched Melody Drama. Project The Bitter Truth (Part 3) Client Melody Creative agency Leo Burnett Cairo ECD/director Mohamed Hamdalla Exposure TV

Regional first as five film Lions won

Regional first as five film Lions won

Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the […]

Regional first as five film Lions won

Regional first as five film Lions won

Three silvers and two bronze Lions have been won by the Middle East and North Africa in the film and film craft categories at Cannes. It is the first time that the region has won a Lion in any film category. Leo Burnett Cairo finally gained some international recognition for its Melody work on the […]

Egypt puts in solid film shortlist performance

Egypt puts in solid film shortlist performance

Two Egyptian agencies and one from the UAE have been shortlisted in the film category at the Cannes Lions festival. Cairo-based Advantage Marketing & Advertising and Elephant Cairo have been nominated for their ‘Kitchen’, ‘Office‘ and ‘Hospital’ commercials for Panda. Also shortlisted is Leo Burnet Cairo, which picks up a nomination for its ‘Mother of […]