Archive for May, 2010
Melody – The Bitter Truth (part 1)
Leo Burnett Cairo is up to its comic antics once again, this time with a corporate campaign for Melody that will be the springboard for a new TV campaign for the recently launched Melody Drama. The first episode, called ‘Jimmy Habibi’, features much comedy and sexual innuendo. Mohamed Hamdalla, the agency’s executive creative director, said: [...]
Emirates Wildlife Society – Al Basama Al Beeiya
AYA has developed an animated spot for the Al Basama Al Beeiya Initiative with the hope of raising awareness of the UAE’s ecological footprint. Using a paper-cut-out animation technique executed by London-based Asylum Films, the desired outcome is to get UAE residents to recognise the scarcity of natural resources, to understand the environmental implications of [...]
Panda – Never say no to Panda
Panda, an Egyptian manufacturer of cheese and dairy products, has dramatically revamped its advertising thanks to boutique agency Elephant Cairo. The four-man agency, which won two grands prix at this year’s Dubai Lynx, sold the client the ‘crazy idea’ that if you don’t like Panda products, eat Panda products, or refuse a Panda sandwich, the [...]
Less of the stupid and less of the pretension
By Ramsey Naja, chief creative officer, JWT MENA “Stupid; and pretentious to boot”. As a means to sum up a person, this Lebanese phrase is one of the most insightful you can find. It’s the kind of thing that military personnel should wear as a badge, along with anything connected with pomp and circumstance. But [...]
Agency sought for 2011 Asian Cup
The organisers of the 2011 AFC Asian Cup in Qatar are looking to appoint an agency to handle the tournament’s promotional advertising in the run-up to kick-off next January. Amira Yehia, head of marketing and advertising for the event’s Local Organising Committee, confirmed that a number of agencies were being considered to handle the account, [...]
Atlantis calls creative review
UAE resort Atlantis, The Palm is understood to have called a review of its creative advertising account. The move follows an earlier review of the resort’s public relations business, which was put out to pitch in January and won by Four Communications. Dubai-based boutique agency d’PR had held the business for the previous two years. [...]
Microsoft – Zombieland
Y&R Dubai was tasked with promoting video game Resident Evil 5 (RE5) and chose to help fans feel the heightened sense of terror that the new version provides. In the true spirit of RE5, Y&R wanted to show how gamers would fear the daylight as much as they feared the shadows before. So each ad [...]
Germans take Lebanese plagiarism in their stride
When Jean-Remy von Matt, founder of respected German ad agency Jung von Matt, discovered that one of his TV commercials had been comprehensively ripped off by a Lebanese agency, he reacted with typical German composure. Instead of fuming at the fact that Jung von Matt/Limmat’s TVC for Migros chicken in Switzerland had been copied frame-for-frame [...]
Seductive viral video promotes Portfolio Night
A viral video featuring a speech made up of 30 advertising slogans is hoping to seduce young people to join the region’s advertising industry. Created for Portfolio Night 8, which is taking place on 20 May at venues across the region, the spot was shot, edited and delivered by production company Muddville in three days. [...]
JWT and Y&R win One Show pencils
JWT Dubai and Y&R Dubai have both won gold pencils at this year’s One Show awards in New York. At the awards ceremony on Thursday evening, JWT walked away with a gold for its ‘Stressball’ campaign for the Friends of Cancer Patients, whilst also securing a bronze for the same campaign in the One Show [...]
