RSSArchive for May, 2010

Leo Burnett Cairo and Y&R win at Clios

Leo Burnett Cairo and Y&R win at Clios

The region’s advertising agencies have only managed to land one silver and one bronze at this year’s Clio Awards in New York. The silver went to Leo Burnett Cairo in the print category for its Egyptian ‘burger’, ‘hotdog’ and ‘pizza’ campaign for Heinz, while Y&R Dubai grabbed a bronze for its ‘Wolves’ work for Harvey […]

Saudi prince stars in Mobily commercial

Saudi prince stars in Mobily commercial

Impact BBDO Riyadh has rolled out its first TV commercial for Mobily featuring the grandson of Saudi Arabia’s King Abdullah. The TVC, starring Prince Abdullah bin Miteb, represents the first time a member of the Saudi royal family has appeared in a commercial and, if you believe Reuters and the Associated Press, has caused some […]

Nike – Write The Future

Nike – Write The Future

Nike has unveiled an epic three-minute ad called ‘Write The Future’ ahead of the World Cup in South Africa. Directed by renowned Hollywood director and producer Alejandro Gonzalez Inarritu (21 Grams, Babel), the film’s journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that send a ripple effect across the […]

Germans take Lebanese plagiarism in their stride

Germans take Lebanese plagiarism in their stride

When Jean-Remy von Matt, founder of respected German ad agency Jung von Matt, discovered that one of his TV commercials had been comprehensively ripped off by a Lebanese agency, he reacted with typical German composure. Instead of fuming at the fact that Jung von Matt/Limmat’s TVC for Migros chicken in Switzerland had been copied frame-for-frame […]

Leo Burnett scoops Dubai film fest ad brief

Leo Burnett scoops Dubai film fest ad brief

Leo Burnett has won Dubai International Film Festival’s advertising brief following a pitch against six other agencies. The agency has been tasked with rolling out DIFF’s marketing campaign for the seventh edition of the festival, which takes place from 12 to 19 December. The win incorporates both ATL and digital. Leo Burnett, which has worked […]

Melody – The Bitter Truth (part 2)

Melody – The Bitter Truth (part 2)

Leo Burnett Cairo has launched the second installment of its corporate campaign for Egyptian media owner Melody. The campaign will be the springboard for a new TV campaign for the recently launched Melody Drama. (See The Work)

Agency sought for 2011 Asian Cup

Agency sought for 2011 Asian Cup

The organisers of the 2011 AFC Asian Cup in Qatar are looking to appoint an agency to handle the tournament’s promotional advertising in the run-up to kick-off next January. Amira Yehia, head of marketing and advertising for the event’s Local Organising Committee, confirmed that a number of agencies were being considered to handle the account, […]

Melody – The Bitter Truth (part 2)

The second part of Leo Burnett Cairo’s corporate campaign for Melody that will be the springboard for a new TV campaign for the recently launched Melody Drama. Project The Bitter Truth Client Melody Creative agency Leo Burnett Cairo ECD/director Mohamed Hamdalla Exposure TV

Nike – Write The Future

Nike – Write The Future

Nike has unveiled its epic three-minute ad ‘Write The Future’ ahead of the World Cup in South Africa. Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this masterful football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across […]

Mobily – Prince Abdullah bin Miteb

Mobily has rolled out its first TV campaign featuring Prince Abdullah bin Miteb, the grandson of King Abdullah of Saudi Arabia. Prince Abdullah, who is a professional equestrian sportsman and is sponsored by Mobily, stars in the one-minute TVC, which shows him caring for his horse, riding, and jumping over a fence apparently consumed by […]